Source: Relevant Magazine

Picture a young man sitting in a large cathedral in Ireland with his wife and small children. He lives around the time of our founding fathers and is a rising entrepreneur in Dublin. His name is Arthur Guinness, and he is a brewer, and it is hard to exaggerate just how important beer was to the people of Guinness’ day.

Guinness lived at a time when no one understood micro-organisms and how disease is spread. They routinely drank from the same waters in which they dumped their garbage and their sewage. Unknowingly, they polluted the rivers and lakes around their cities. People died as a result, and this made nearly everyone in Guinness’ day avoid water entirely. Instead, they drank alcoholic beverages.

Usually, this was done in moderation and all was well. Occasionally, though, excess set in and drunkenness plagued the land. This is what happened in the years just before Guinness was born, in the period historians call “The Gin Craze.” Parliament had forbidden the importation of liquor in 1689, so the people of Ireland and Britain began making their own. It was too much temptation. Drunkenness became the rage. Every sixth house in England was a “gin house,” many of which advertised, “Drunk for one penny, dead drunk for two pence, clean straw for nothing.” It was a terrible, poverty-ridden, crime-infested time.

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